"I've never completed my work as efficiently as I have been doing now"

I cannot recommend Annie enough - even just an hour of her time will utterly transform the way you work!
I'm someone who thrives off the stress of being "busy" and I need the pressure of a deadline to get something done, with a weekly unhealthy adrenaline kick and stress. I couldn't seem to break the bad habit.
We unpacked why I felt I couldn't move away from this way of working, what I could do to change it, and prompted so many "ah-ha!" moments because I finally felt like I understood my brain.
I've never completed my work as efficiently as I have been doing now! I feel this sense of calm empowerment because I understand my mind much better than I did before and I know what to do to change it.
Jess Sutton, Freelance Copywriter

Why have I set my business up to do the thing I love... then I can't seem to do the thing I love? 😬
You have done the hard work - you know your craft and you've got clients coming your way. (WOOO!)
AND YET - now you find yourself putting off actually DOING the damn thing that people pay you for.
I'm gonna say it: getting an AI app to time block your day, enrolling onto yet another productivity course, or hiring a VA to organise your inbox is likely not going to be the thing that finally gets you to address your procrastination.
What could be holding you back: the unaddressed thoughts & feelings making it hard for you to be your #bestself.
This is not what we pictured for ourselves when we started freelancing:
Through years of coaching, I've identified FIVE HABITS for productivity success:
01
Create a super simple system that works for YOU and your brain.
02
Don't wait for motivation, clarity and creative inspiration in order to get started - this is the hardest one! 💛
03
Focus on one thing at a time during your day, and minimise the overwhelm of task switching.
04
Learn to handle the people pleaser in you & stick to the boundaries you've set with your clients.
05
Set your times to stop and rest. Have breaks even when you feel guilty or like you haven't done enough.
In order to create a habit, we need to understand the deeper reason why our brain resists doing it 🧠
You started a biz to be independent and create. Now your brain has to conform to what your clients think is a good idea and so of course the demand avoidance is real.
Doing client work can bring up so much anxiety with thoughts like "I know I'm not going to get it right" that it's no wonder you look for distractions.
It can be hard to stick to scope and set boundaries when you're feeling guilty and having thoughts like "you're always so behind", so it makes sense you end up working evenings.
There's nothing wrong with you, it's just your brain trying to help in its own way.



Hey I’m Annie. I love helping freelancers understand their procrastination and take ACTION.
I started my coaching business in 2023 to help people with procrastination - before I even knew I had ADHD myself. No wonder I was always thinking about how to solve this...
My work is all about helping my clients pinpoint the exact habits that will work for them, their biz, and their brain.
As a trained behavioural psychologist, I know there’s always a deeper reason behind why we do what we do. So, I focus on the 'inner work' that is really going to make the difference in following through with your goals and making a change that LASTS.
No more 7 day deadlines squished into 7 hour deadlines. Time to get in control.
"I have new perspectives I now think of literally every day running my biz"

I can't believe how many mindset shifts I had in such a short space of time. I had been struggling with replying to my messages/texts which is an essential part of running a business but it would take me hours everyday due to procrastination.
I wasn't sure how much we could cover in a hour but I had multiple ah-ha moments and mindset shifts that I would have never thought of without her support.
I even had some instant wins straight after our call, with new perspectives that I now think of literally every day when I am running my business.
Annie set clear expectations, we discussed multiple techniques to help me overcome my problem and I really enjoyed Annie's gentle but constructive coaching style! Can't recommend Annie's coaching enough!
Freya Padmore, Freelance Web Designer
When client work is not your whole life, you can finally enjoy the freedom of freelancing:
Frequently asked questions
"I recognise the procrastination signs and work through them"

I absolutely loved working with Annie! I felt like I was in safe hands and it was a judgement-free zone which enabled me to dig deeper into why I procrastinate. She guided me calmly through steps to help battle the inner voice telling me to put things off.
While I still have some way to go, I can recognise the signs, acknowledge them and work through them thanks to Annie.
I highly recommend working with Annie if you need help with your mindset or productivity!


