"I've never completed my work as efficiently as I have been doing now"
I cannot recommend Annie enough - even just an hour of her time will utterly transform the way you work!
I'm someone who thrives off the stress of being "busy" and I need the pressure of a deadline to get something done, with a weekly unhealthy adrenaline kick and stress. I couldn't seem to break the bad habit.
We unpacked why I felt I couldn't move away from this way of working, what I could do to change it, and prompted so many "ah-ha!" moments because I finally felt like I understood my brain.
I've never completed my work as efficiently as I have been doing now! I feel this sense of calm empowerment because I understand my mind much better than I did before and I know what to do to change it.
Jess Sutton, Freelance Copywriter
Why have I set my business up to do the thing I love... then I can't seem to do the thing I love? 😬
You have done the hard work - you know your craft and you've got clients coming your way. (WOOO!)
AND YET - now you find yourself putting off actually DOING the damn thing that people pay you for.
I'm gonna say it: getting an AI app to time block your day, enrolling onto yet another productivity course, or hiring a VA to organise your inbox is likely not going to be the thing that finally gets you to address your procrastination.
What could be holding you back: the unaddressed thoughts & feelings making it hard for you to be your #bestself.
This is not what we pictured for ourselves when we started freelancing:
Through years of coaching, I've identified FIVE HABITS for productivity success:
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Create a super simple system that works for YOU and your brain.
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Don't wait for motivation, clarity and creative inspiration in order to get started - this is the hardest one! 💛
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Focus on one thing at a time during your day, and minimise the overwhelm of task switching.
04
Learn to handle the people pleaser in you & stick to the boundaries you've set with your clients.
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Set your times to stop and rest. Have breaks even when you feel guilty or like you haven't done enough.
In order to create a habit, we need to understand the deeper reason why our brain resists doing it 🧠
You started a biz to be independent and create. Now your brain has to conform to what your clients think is a good idea and so of course the demand avoidance is real.
Doing client work can bring up so much anxiety with thoughts like "I know I'm not going to get it right" that it's no wonder you look for distractions.
It can be hard to stick to scope and set boundaries when you're feeling guilty and having thoughts like "you're always so behind", so it makes sense you end up working evenings.
There's nothing wrong with you, it's just your brain trying to help in its own way.
Hey I’m Annie. I love helping freelancers understand their procrastination and take ACTION.
I started my coaching business in 2023 to help people with procrastination - before I even knew I had ADHD myself. No wonder I was always thinking about how to solve this...
My work is all about helping my clients pinpoint the exact habits that will work for them, their biz, and their brain.
As a trained behavioural psychologist, I know there’s always a deeper reason behind why we do what we do. So, I focus on the 'inner work' that is really going to make the difference in following through with your goals and making a change that LASTS.
No more 7 day deadlines squished into 7 hour deadlines. Time to get in control.
"I have new perspectives I now think of literally every day running my biz"
I can't believe how many mindset shifts I had in such a short space of time. I had been struggling with replying to my messages/texts which is an essential part of running a business but it would take me hours everyday due to procrastination.
I wasn't sure how much we could cover in a hour but I had multiple ah-ha moments and mindset shifts that I would have never thought of without her support.
I even had some instant wins straight after our call, with new perspectives that I now think of literally every day when I am running my business.
Annie set clear expectations, we discussed multiple techniques to help me overcome my problem and I really enjoyed Annie's gentle but constructive coaching style! Can't recommend Annie's coaching enough!
Freya Padmore, Freelance Web Designer
When client work is not your whole life, you can finally enjoy the freedom of freelancing:
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Maybe I just need to work on my biz systems and get some good old automation and AI help instead?Yep - having a clear system definitely helps with productivity and getting stuff done. But hear me out: you could have the most beautiful colour coded Notion board full of amazing ideas, and if actually implementing them and getting your voice out there and selling still makes you want to run away and reorganise your wardrobe, then you don't have a system problem, you have a mindset problem. Let's really dig into what is going on here and help you to take big and brave action 🌝
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I'm ADHD / autistic / neurodivergent, will this work for me?I see you my fellow ND pals! In my work I use a blend of tools and techniques from behavioural therapy (such as ACT and FAP) which have been shown to be the most effective type of support for people who are autistic and ADHD. This is because instead of asking questions like 'is that thought true?' (which can be super confusing for us!?) we remove any emphasis on a thought being true / false, good / bad, positive / negative. Instead, we explore what impact your thoughts are having on your behaviour and learn to handle them without trying to fight them, reframe them or make them go away (which is impossible... especially for us ADHDers!)
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Can I speak to you before I buy?Of course! You can book in a 30 minute Discovery Session here. Look forward to speaking with you 🙋♀️
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Let's do this! How do I book coaching?☑️ Choose a package from the 3 options below and click on the link to book yourself in - simple! If you'd like to speak to me before you book, please don't hesitate to book in a Discovery Session here. 1 Session: £150 2 Sessions: £250 6 Sessions: £600 ☑️ Once you're booked, you'll be sent a link to an intake form where you can fill me in on what's happening for you right now and what you'd love to come away with from coaching. Then we can hit the ground running together WOO. ☑️ If you are happy for the session to be recorded via Fathom (privacy policy here), you'll receive your session transcript and AI summary within 24 hours, as well as a session debrief sheet for you to fill in and support yourself to integrate your learning and insights.
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Can I just read about ACT, do some journalling and give myself a good kick and a better routine?I would love for you to be keeping a regular journalling practice and dig into ACT to support yourself (a really good place to start would be 'The Happiness Trap' by Russ Harris). However, the level of self-awareness that can be built by having a practitioner there with you to reflect back what you're saying and spot patterns in your thinking, as well as walking you through the tools in a safe and accessible way - is what is going to truly transform how you see yourself and therefore how you show up to your marketing. And if you're wanting to give yourself a good kick - please know that battling with yourself is part of procrastination. It may work in the short-term, but the best thing you can do for your long-term productivity is to understand and support yourself with compassion.
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So what is mindset coaching - what will we actually be doing?You send me your current problem (via the intake form), and I prepare the mindset tools and exercises for you to learn in our session that are going to best help you in your particular business challenge. 😎 The techniques I use support you in working with your brain, not against it. We will spend as much time as we need practicing using the tools together so that you are then ready to implement this on your own. We then get stuck into the more practical side of planning and time management - we will go through a goal setting exercise to support you move forward in running your business. For the final 5 minutes we bring everything together and capture your key-takeaways from the session in your own words.
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Is this like therapy?Yes and no. I am a qualified Acceptance and Commitment Therapy (ACT) and Functional Analytic Psychotherapy (FAP) practitioner and use this as framework for my coaching. ACT teaches us how to reduce the impact and influence of challenging and confronting thoughts and feelings and helps us take bold and brave action to build the kind of rich life that we want for ourselves. It is much less Freudian than other kinds of talking therapies - which may ask us to examine our childhood for clues to determine 'why' we are the way we are today. I integrate the best bits of ACT, IFS, and mindset coaching to offer a service that helps you dig deep into what is really going on with a big emphasis on using this to TAKE ACTION and get the important stuff DONE.
"I recognise the procrastination signs and work through them"
I absolutely loved working with Annie! I felt like I was in safe hands and it was a judgement-free zone which enabled me to dig deeper into why I procrastinate. She guided me calmly through steps to help battle the inner voice telling me to put things off.
While I still have some way to go, I can recognise the signs, acknowledge them and work through them thanks to Annie.
I highly recommend working with Annie if you need help with your mindset or productivity!